Our Story

MF having a great experience in the hospitality uniforms manufacturing sector has acquired a Greek manufacturing industry with 50 years of experience in hotel staff apparel. The founders of MF clothing have met over a decade ago and always had a strong entrepreneurial mindset. Having both lived in Greece, where the tourism and hospitality sector are in a continuous growth, they were always in the search of what is this one great thing that would make them start.

While one of the founders has a passion for fashion and the other is really into business and hospitality the idea came up.

What would be that one brand that will elevate that simple uniform to a more stylish, easy to wear, comfortable and durable piece that everyone can feel good in it? That is us. Mf clothing.

Trying to bring in aesthetics from all over the world and being based in Athens, Greece, our main goal and passion is to know what our uniform collections bring to those that wear them everyday.

How do they feel in them?

About Us - Our Story

Our Story

MF having a great experience in the hospitality uniforms manufacturing sector has acquired a Greek manufacturing industry with 50 years of experience in hotel staff apparel. The founders of MF clothing have met over a decade ago and always had a strong entrepreneurial mindset. Having both lived in Greece, where the tourism and hospitality sector are in a continuous growth, they were always in the search of what is this one great thing that would make them start.

While one of the founders has a passion for fashion and the other is really into business and hospitality the idea came up.

What would be that one brand that will elevate that simple uniform to a more stylish, easy to wear, comfortable and durable piece that everyone can feel good in it? That is us. Mf clothing.

Trying to bring in aesthetics from all over the world and being based in Athens, Greece, our main goal and passion is to know what our uniform collections bring to those that wear them everyday.

How do they feel in them?

About Us - Our Story
About Us - Our Vision

Our Vision

In MF, our vision is that regardless the body size, position or pay grade, every uniform is treated equally.

MF is determined to be a partner of customers that will collaborate with not only because of our customer focus orientation but also due to our designs, focus on equality, functionality, and durability of our products. Our hospitality uniform catalogue ensures that you receive high-quality, stylish, and practical uniforms that meet the needs of your business.

Be sure that with MF you’ll get the best of both worlds – style and price with an always customer-oriented mindset.

Our Vision

In MF, our vision is that regardless the body size, position or pay grade, every uniform is treated equally.

MF is determined to be a partner of customers that will collaborate with not only because of our customer focus orientation but also due to our designs, focus on equality, functionality, and durability of our products. Our hospitality uniform catalogue ensures that you receive high-quality, stylish, and practical uniforms that meet the needs of your business.

Be sure that with MF you’ll get the best of both worlds – style and price with an always customer-oriented mindset.

About Us - Our Vision

Who We Are

Marios and Effie, the creative forces behind MF Clothing Co., are connected by a rich variety of influences that shape the brand’s direction. They bring a unique blend of experience and creativity to the table, rooted in their diverse backgrounds in sales and the hospitality and fashion industry bringing a formidable portfolio of experiences across various facets of the fields.

Their professional journey spans roles in renowned global brands, ranging from luxury to mass-market segments, along with the successful launch of their own ventures. Close relationships with chefs, restaurateurs, and entrepreneurs in the hospitality community eventually led to an opportunity for Effie and Marios to style the staff of numerous brands around Greece and the world.

Their extensive travels around the globe have exposed them to a myriad of cultures, each leaving a distinct mark on their design sensibilities. From the vibrant colors of Mediterranean markets to the elegant lines of Japanese fashion, these influences inspire a rich variety of styles that cater to the dynamic needs of hospitality professionals. Their firsthand experiences in various hospitality settings not only inform the practicality of their designs but also instill a deep understanding of the importance of comfort and professionalism in the industry. This fusion of global inspiration and industry insight allows them to create clothing that is not only functional but also stylish, celebrating the essence of hospitality in every stitch.

Marios and Effie’s shared vision is to center to the worker when creating workwear, to produce the kind of elevated workday essentials that encourage everyone, regardless of their role, to look, feel, and do great.

efi marios who we are mf clothing

Who We Are

Marios and Effie, the creative forces behind MF Clothing Co., are connected by a rich variety of influences that shape the brand’s direction. They bring a unique blend of experience and creativity to the table, rooted in their diverse backgrounds in sales and the hospitality and fashion industry bringing a formidable portfolio of experiences across various facets of the fields.

Their professional journey spans roles in renowned global brands, ranging from luxury to mass-market segments, along with the successful launch of their own ventures. Close relationships with chefs, restaurateurs, and entrepreneurs in the hospitality community eventually led to an opportunity for Effie and Marios to style the staff of numerous brands around Greece and the world.

Their extensive travels around the globe have exposed them to a myriad of cultures, each leaving a distinct mark on their design sensibilities. From the vibrant colors of Mediterranean markets to the elegant lines of Japanese fashion, these influences inspire a rich variety of styles that cater to the dynamic needs of hospitality professionals. Their firsthand experiences in various hospitality settings not only inform the practicality of their designs but also instill a deep understanding of the importance of comfort and professionalism in the industry. This fusion of global inspiration and industry insight allows them to create clothing that is not only functional but also stylish, celebrating the essence of hospitality in every stitch.

Marios and Effie’s shared vision is to center to the worker when creating workwear, to produce the kind of elevated workday essentials that encourage everyone, regardless of their role, to look, feel, and do great.

efi marios who we are mf clothing

Our Mission

Service

To provide best quality products with focus on durability and an easy to wear approach. We are the partners that you can rely on in terms of cooperation, collaboration and flexibility.

Adaptability

We are the partners that will work with you to meet all of your company’s needs by even offering custom uniform services through our experienced staff and partners while at the same time built trust for any long term collaborations.

Who We Work With

We are here to work with every sector in hospitality. From independent restaurants to worldwide brands and chains. We are here to create any custom hospitality uniform depending your needs and are always open to discuss the challenges and find the solutions to your needs.

What to Expect After Contacting Us

Either via phone or email, a member of our team will get back to you with all the details you will need in order to start our collaboration. For all hospitality uniform inquiries, our team is here to assist you. When it comes to bespoke collaborations, as we understand that every detail matters, and our goal is at the end to have a win-win collaboration. Our team is dedicated to create the products that meet your expectations and even exceed them.

We stay ahead of uniform trends, ensuring that your team is always dressed in the latest styles that combine functionality and fashion.

How it works

Meeting/Consultation: The process begins by meeting you in person or online in order to understand your specific needs and ideas. In this meeting we will have a conversation around the styling, the fabric choices available and any other details that you have in mind and are important to you. At the end of this meeting is for us to have a clear understanding of your project in order to move forward and transfer the information to our team.

Project Development: Having all the information we need from our meeting our team will work on the design of your project. At this point you can expect us getting back to you with some flat sketches, fabric samples and anything else needed to make you envision your project easier. Your opinion matters to us and our goal is to have a close collaboration during the design process in order to achieve the best results and both sides are satisfied.

Tailoring/Manifacturing: Once the designs are agreed then our team will take exact measurements of your staff in order to create your bespoke line exactly as needed to each body type so that everyone feels comfortable and confident in their uniforms. This way we also keep a sustainable concept as there is no loss of fabric during the manufacturing process. We always take into consideration every detail in terms of quality of the final product.

Delivery: Depending on the size of the order you will be informed on how long the manufacturing will take and you can be assured that the products will be delivered on time.

How it works

Meeting/Consultation: The process begins by meeting you in person or online in order to understand your specific needs and ideas. In this meeting we will have a conversation around the styling, the fabric choices available and any other details that you have in mind and are important to you. At the end of this meeting is for us to have a clear understanding of your project in order to move forward and transfer the information to our team.

Project Development: Having all the information we need from our meeting our team will work on the design of your project. At this point you can expect us getting back to you with some flat sketches, fabric samples and anything else needed to make you envision your project easier. Your opinion matters to us and our goal is to have a close collaboration during the design process in order to achieve the best results and both sides are satisfied.

Tailoring/Manifacturing: Once the designs are agreed then our team will take exact measurements of your staff in order to create your bespoke line exactly as needed to each body type so that everyone feels comfortable and confident in their uniforms. This way we also keep a sustainable concept as there is no loss of fabric during the manufacturing process. We always take into consideration every detail in terms of quality of the final product.

Delivery: Depending on the size of the order you will be informed on how long the manufacturing will take and you can be assured that the products will be delivered on time.

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